Drownd is fundamentally just myself, Joe, in that I write, record and produce everything myself within the confines of my studio. When it is taken live I’m lucky to have a full band to front it, consisting of Paul Traveller on drums, Rich Watson on guitar and Sam Forrester on Bass duties – these guys bring what I write to life and give one hell of a live performance.

I basically became interested in writing music and playing the guitar because of Tom Morello from Rage Against The Machine and his incredible and obscure approach to guitar playing and FX used. I then started a few bands with all of us writing together, but I could never really get on with the whole jam kinda vibe to writing music, so I started doing everything myself, plus my main interest is in sound design and arranging the tracks, which I find in my opinion doesn’t lend itself to a jam style format as I prefer to lock myself away in the dark and come up with weird and wonderful sounds.

A sound and live performance that has been missing for a while.

I’d been a fan of the Sort Zine stuff for a while and loved the aesthetic of it all – it was their work with Naked that really drew me in – fantastic work that both sides achieved there. I just literally drew up the idea that I had and just pitched it their way out of the blue and as luck would have it, they were well into the ideas and working with me which I was really pleased with as it’s always great to have people you respect want to work with you. We met with the pair of them in London and just hit it off straight away, as we were all on the wavelength with where we wanted to go with this and what we wanted to do.

Yeah, we were lucky to be able to pull in some great talent for this vid. Simon Donnellon obviously being one of them and he did a brilliant job choreographing the dancers for sure. I’m very happy with the finished producto. It’s exactly what we set out to do, make it more of a dance-orientated video and less of a generic band style video. As for highlights from the creative process, the whole thing was a highlight in that everyone was so easy to work with and pitch ideas to, it couldn’t have been easier.

I don’t deliberately try to make or send messages with my music really, every track is more of a compulsive expression of some feeling, situation or thought that manifests itself in my brain, but this track does deal with some issues I guess. I mean, there is definitely a sinner in all of us, like it or not. We all think and feel things that we don’t understand, nor know if they are right or wrong. Unfortunately, I can't offer any answers but I can whine about things through the medium of music.

Ah man, Matt and Joseph - and their entire team for that matter - were a joy to work with from start to finish, and I’d like to think that we’ve become friends through this project. Matt’s styling has always been intriguing and exciting to me and I just liked handing him the reigns and getting stuck in and doing what he does best. And he did a totally stellar job styling me and the rest of the band – he’s given us an image that is mega important and now an intrinsic part of the Drownd look. The same goes for Joseph directing the whole thing, it was so easy and I loved literally every single one of his ideas. And that’s why it worked so smoothly and we came out with a product that I think we were all very proud and excited about. To answer your question, the main thing I have learnt through this process is to surround yourself with like-minded, talented people. If you’ve got this, the rest is easy.

(Laughs) I really hate being asked what a track is about or what it means, I feel that it detracts from the experience of listening to the song. I mean, I've always got what I wanted out of the music I listen to without being told how to feel about a certain piece or why it was written. Don't get me wrong, there are occasions when it is cool to know and you can relate, but I think it's better to use your own imagination, though seeing as you asked, I wanted to put this out as a single after Sinner as I think it showcases a different and more aggressive sound than the previous release. The overall concept, I guess, is again alluding to sin, human nature, etc. But almost trying to embrace it. It's still got the animalistic abrasive lyrics, but what the track is saying is that it is better to live in Filth, indulging in what takes your fancy as opposed to oppressing these thoughts, urges and feelings which will, in the end, leave you a numb, bitter shell of a human. Far better to enjoy things, providing that they are not to the detriment of others, right? We all pay a price for our choices and the life we lead, we just have to make sure we get what we're 'paying' for.

I’ve just finished the album. As for my sound – I’ve never been happier with it, but it will always change and evolve. To stay the same and say that you’re completely happy with how things sound I think is a lie and will just make you sound stale as time moves along.

I kinda hinted about new projects in my previous answer, but I’ve already got a completely different sounding EP written that will come out at some point after the album, I’ve got a lot of arty sort of stuff in the pipeline too working with fashion people and always filming creating weird footage to score with my own music. Plenty on the boil, that’s for sure.