By functionality we mean ‘useful in the daily life’. Over the past decades, many fashion labels have used the stage of Fashion Weeks to present their ‘show-pieces’, not meant for the daily life, but to create a brand identity, a fairy tale, or whatever you call it, to make people buy their practical clothes or perfume. By displaying 2-dimensional pieces we made this tangible. What is the point, if H&M can sell your ideas even before you have time to produce? Have high-end fashion brands become entertainment? We do not feel the need to make more practical clothes, since we all have too many already. That’s why we want to search for an alternative role, being young designers.