McKoy got this position just recently, but he's not new to the brand, as it has been his home for 7 years. He has participated in the production and design teams and been in charge of projects as important as the company's 60th-anniversary celebration and has managed to contribute and also feed off his and the brand's passion for self-expression, subcultures and teamwork, making each project unique. This is a very important aspect of the brand; each worker feels a passion for their craft. They are a team of footwear junkies, as McKoy calls them, and he is the biggest junkie of all.
As this is a house where legacy and history are of immense importance, it was vital for this position to be filled by someone who was aware of this and was willing to respect and honour it, not to mention someone who could innovate and adapt a classic to modern times in order to stay relevant. This respect is demonstrated in the processes and ways of working and creating, but also in the company's ethics and morals, and in its concern for freedom of expression and personal connection with customers. McKoy has experienced all this from both sides; from the consumer's side, when he started to be a regular user of the brand since his childhood, and from the creator's side, having the task of giving current and future generations a product with which they can identify themselves as much as he did years ago. We talk with him about his life and the brand, which are practically the same thing.