It's so difficult and tricky. There are so many answers to this question. As a brand, we want to grow and we want to try new things, but at the same time, we need to be conscious of how this is going to impact us. Personally, it is easier to be sustainable because my brand is small.
As a consumer, I think we have to be very critical and try not to consume as much as we can. But it is difficult because we live in an age now where social media has so much power and it makes you want to buy things. Or even on a personal level, you feel like you want to experiment with your own creativity and your own style. Sometimes I love to dress up like an old lady trying to seduce someone, and other times I don't even care what I'm wearing. As far as brands are concerned, we don't have to make and produce a huge collection with a lot of pieces. It's not necessary. We all love to create, but we have to take responsibility as brands and do our best. In my case, I like to know where the materials come from. I talk a lot with the factory and follow the whole process to be as sustainable as possible.
For example, we work by putting the pattern directly on the fabric, so the waste is much less, and then with the waste that we have left, we do a lot of testing, or maybe we reuse it in a different way.