I grew up in the countryside in Styria but have been living in Vienna for the past six or seven years now. I always loved fashion but never thought I would work in the business until I studied architecture. I was so bored that I figured out that fashion design is the one thing I’m really interested in. I was really bad at drawing and sketching and I never used a sewing machine but I worked really hard on my portfolio for the entrance exam and luckily it worked out.

Thank you! It’s a story about a young boy growing up in the jungle on his own and fighting to survive. Later in life, when he’s a young adult, he finds a way back to his people, and they tell him that he is a long-lost prince and that he has to take on the role as such immediately. The story is about him struggling through life, first to survive (which you see in the big protective silhouettes) and then struggling with responsibility and a lifestyle that he is not used to. But it’s not a sad story, it is about how this boy shines by gaining experience and finding his own path. Each look is one part of his journey and tells a different story.

Yes, it was the first time being part of all the details of the show (lighting, music, timing, etc.) but we had the best team in Hyères, so everything worked out very well. The biggest challenge was to see if all the details matched so the storyline of the collection was visible.

I think I worked differently on all the pieces: some had the fabric as a starting point, others had a sketch, and some others, a classic pattern which I transformed to tell the story and the concept. I love mixing things, especially delicate and rough. I simply find it beautiful.

Powerful, sensual and structured.

I think I was always a huge John Galliano fan because that’s how I got interested in fashion in the first place. Watching his early 2000s Dior shows was just so dreamlike, it is exactly the feeling and beauty I am trying to create.

No, that’s not right, it’s about 90% sustainable. In the collection, I use a lot of flea market products like curtains, carpets, tablecloths and old belly dancing costumes. Most of the other fabrics are deadstock material. I spend a lot of time on flea markets and on local sharing websites, and it is one of the best parts of my job.

Oh, plenty! I loved Milla Lintila’s mesmerizing knits, Emilia Kuurila’s way of working with fabrics, Tsung Chien Tang’s beautiful storytelling and Tina Schwizgebel Wang’s amazing Chloé look. But I liked all the collections.

I would like to make new collections and eventually open a little studio. If that works out, I would love to go to Paris. I will present a mixed collection in Berlin on July 1, so I will work on new looks for now and I think a lot of things will come up in the next months.

I chose a remix of Erotica by Madonna because I wanted to break a bit from the fairy tale story of the young boy and decided on a more adult and sexy kind of music, which is showing that this boy is full of power and strength.

I hope I will be busy making collections.

Wow, first time I get asked this! The list would be endless but to make it quick, I want to thank Andrea for her passion, Martin for caring so much, the team in Hyères to make this happen, the models for being wonderful inside and out, and Kristian for being just incredible.