CFCL has been defined as “a brand for the new era”, so it seems that having launched a project from scratch in such a fateful year as 2020 has apparently also had its advantages. But if he has achieved recognition so quickly, it is because Yusuke knows perfectly the gears of the fashion industry. “In my previous job, I visited production areas all over Japan many times. I fully understand that they are indispensable in the creation of innovative products”, he comments on his experience at Issey Miyake, with whom he shares the fundamental values of his philosophy. But leading his own project has allowed him to coin his own term, “Knit-ware”, and lead his vision of fashion defined by the search for a brighter future. "If you believe that the world or surrounding would be a better place if everyone around you or the greater world wore your clothes, then that’s when it’s time for you to start a brand".