Hmm, that’s hard to tell. I think somewhere I feel compelled to create something that’s new, that’s not been seen before. I like taking things out of comfort; the pictures I’m most attached to are the least sophisticated. I just love to create atmospheres and stories where I feel drawn to, visualize the things that are in my head for a time.

I’m not quite sure if I want to define beauty. Maybe it should not be defined. Eventually beauty is something that is utterly subjective. I know that beauty for me is about things that are eccentric and unconventional. This preference is also reflected in the models that I choose. They all have something outlandish around them and that makes them special. They have faces that you will remember even five years later. I like to create an atmosphere around the character that I am working with. To me the conventional, the common perception of beauty is boring. However I don’t think about it too much; I just feel attracted to certain kinds of people and I follow my instincts.

It’s not that I really fight against the glamour world and the jet set life. I mean, don’t we all love it? I do! It’s more like I enjoy playing with it and adding my own spin to it. I want to make it interesting by not highlighting things in the conventional way. Again, I follow my creative instincts and my gut feeling, and I try to express that as clear as possible. And to be honest with you I am not really making some sort of socio-political statement. I am simply aiming to express my creative visions and I feel like I am better in expressing myself visually through my work instead of through verbally or written words. I am intrigued to explore and push my own aesthetic.

In fact I think it’s quite the opposite. I find it freeing to work in this way. It’s about creative integrity. I try to stay true to what I like and what I am inspired by instead of constantly being in search of the latest trends in fashion photography.

A perfect picture is boring for me, I just love estrangement and the feeling that something isn’t correct. Something that will make you look twice at an image and give you a somewhat undefined kind of feeling.

I really love creating characters. It’s about choosing and brainstorming about the type, the location, the style, the props, the culture, the atmosphere; everything! It’s like making little movies. That’s why every message is different in every series.