That is a very interesting question, especially at a time like this when fashion is so all-encompassing and diversified. Particularly the consumption of fashion has evolved a lot over the last decade, and while we love beautiful garments and great accessories, we are much more focused on the emotional connection one can have with fashion. We shy away from being trend-driven and focus on the image of the By Far woman. We like to think that our designs tell a narrative or suggest a certain way of life, and I think you can really see that in the brand. We are influenced by many things outside the fashion industry, like our travels, the beautiful objects and pieces of furniture which we want to put in our homes, our favourite artists, and even our childhood memories have permeated our aesthetic. All of this comes down to a lifestyle and the woman that lives it. We see her in our many muses and you can too by taking a look at all of our close friends on Instagram.