The pandemic set new rules apart, many artists and creative people came up with new solutions to keep themselves productive. For Bradley & Pablo that sense of new order with no set rules anymore made them break free and focus on filmmaking only. They were early collaborators with the PC Music label in London – interested in DIY and bedroom music which later on became known as the hyperpop genre. The label's founder, music producer
A.G Cook, then had his breakthrough as the producer and Creative Director behind Charli XCX who rose to fame with the collaboration with Swedish duo Icona Pop's hit
I Love It.