The music comes first - the musician's anonymous identity, and avoidance of sharing personal stories, allows them to stand amongst their audience as an equal. However, things took a new direction when the mask became a little more transparent this year. Blood Cultures' electronic melodies and experimental leaning embody the push and pull between the identities that influence their music. Their ability to combine soaring harmonies with nostalgic and compelling lyricism breathes life into the meaning of self-expression. In this interview, we talk to Blood Cultures about the journey of anonymity versus the power of sharing, their new album titled LUNO and confronting the necessary changes and growth as an artist of today.