Examining beauty and cosmetics from a different perspective than traditionally seen in media, Beauty Papers’s
fresh approach shines through in everything from their Instagram content to the website navigation. The UK-based, bi-annual print magazine, is the creation of Valerie Wickes and Maxine Leonard – an answer to the demand for diversity in the world of beauty. Right from its launch in June 2015, Beauty Papers has received significant praise and attention for its concept, going against all odds in the declining industry of print magazines. The issues are printed in runs of several different covers, and are packed with beautiful editorials, captivating imagery of creative make up, and hyper close-ups of beautifully realistic skin textures. We spoke to editor-in-chief Maxine Leonard about her vision and the journey so far.