Yes, I am very glad that my work was appreciated. I think I was very lucky, there was so much talent! There was not much time to prepare my creations, so I had to sacrifice aesthetics for the sake of the main idea. My main goal behind the idea of digital clothing is not only that it is sustainable but that the outfits can also be animated. We need to go beyond, to think outside of the box – this is what we should be using technology for.

I’m glad that the trend has finally reached the fashion world. Since the beginning of the Covid-19 pandemic, I’ve watched high-end brands like Alexander Wang and GCDS dare to finally introduce digital commercials and fashion shows. I think digital art and the fashion world will now be side by side, and I am excited to contribute to this too.

I’m not sure there will be any drastic changes for clothing designers. Perhaps more opportunities for creativity. Frankly, I’m not very happy with the popular format of selling digital clothing. The idea that you give your photo to the designer and they fit a digital outfit to your body strikes me as boring, it’s too similar to photoshop. It should be reconceptualized to be more exciting.

As well as fashion, I love technology. I try to follow various startups. One of them is augmented reality contact lenses from Mojo Vision. But before AR contact lenses are AR glasses. A lot of rumours say that Apple is going to introduce their own next year. I want to put them in conjunction with the suit to create some kind of techno-fashionable breakthrough.
Ultimately, I see a suit with a minimalist design capable of creating a pleasant body temperature depending on the season. The suit should lead to complete freedom of imagination – imagine how insane it could be to combine AR lenses with clothing!

Yes, I want to make something unique. I love the style of Scarlett Johansson’s costume in Ghost in the Shell and the aesthetics of Iris van Herpen, they are truly unique. I think it will be trite if the suit screams that it is from the future and is all so technological. Our ideas of the future will get old quickly – remember how funny the fashion in the Back to the Future movie looks? Or Johnny Mnemonic? For me, I feel that an over-futurized look would be lazy. A suit is still clothing, and clothes should be aesthetic.

I think that it will make it easier to order custom made clothing, especially with the AR glasses. And there will also be an opportunity to create clothing for yourself on a computer.

“...it perfectly merges minimalism and maximalism”. You can’t say better! The suit makes it even easier to pick materials and ornamentation. Want to use leather? Ok, just choose physical parameters and the right textures. The same for materials like cotton. But what about wood, or metal, or flowing water around you like a mystical character from a fairy tale? We can see how easily CGI artists create realistic and mind-blowing effects.
Of course, at first there will be difficulties with performance and motion capture accuracy. But just think, just twenty years ago, a first mobile phone appeared with a terribly simple camera by today’s standards. And today, movies are shot on smartphones.

Rebellion – the word is now more appropriate than ever. My brand is for freedom. For me, freedom is an opportunity to love whoever you want, look however you want. I value mutual respect, caring for those in need, and caring for nature and animals. I am aware that this may sound naïve and cliché, but I see this as the future of humanity; this is what Bay is about.
Originally, I made the balaclavas as sportswear for Snowsports fans like myself, but politics eventually took precedent. I donated some for the people of Kyrgyz so that they would be warm and safe during the revolution. Not much, but at least something.

The goal is finally to revolutionize the fashion world. It gives me a heartache to realize terrifying global problems. We can’t continue to live like this.

There is no doubt that we need to move towards the digital future, including runways. This will cut costs: you don’t need to go anywhere, and accordingly, fewer resources will be spent. I think people are not yet ready for such changes. A lot of them still need to feel the material besides fitting clothing, but soon they will get used to it. People adapt quickly. The new generation will more easily and more willingly accept this approach. They're used to doing everything online. I definitely like it.

Thank you for your kind words, I appreciate it! The thought that I can design for the future is just one of the few things that gives me a sense of hope.