Kyrgyzstani fashion entrepreneur Bay Akerov, founder of the brand Bay
, is a name you should remember from now on. His latest creation, a suit that, using a pair of AR glasses, can be used to project any look the wearer desires, was one of the winning proposals of this edition’s Global Talent contest by Mercedes-Benz Fashion Week Russia
. In this interview, Akerov explains why the world is ready for fashion to digitally evolve, and why his work could make a valuable contribution to this. In a world of uncertainty, Akerov defines hope for himself and people like him technologically.