“We believe in a future that puts longevity above fast fashion trends,” explains the creative duo at the helm of ARMA, a project that since it was established in 1985 has not stopped evolving, becoming a brand sold at more than two hundred retailers located in more than eleven countries. A family story that does not respond to an instant success or a media boom, but to a way of seeing fashion and personal relationships based on respect for work teams, sharing opinions and the belief that timeless and singular pieces are true treasures that have no competition. And is that they manage two-thirds of the entire production process and their global family of employees continues to grow, having opened new production factories in Turkey in 2018 and trading offices in Hong Kong and Istanbul.
Combining the classics of ARMA with a tribute to the excess of the seventies and the working girl era, the brand goes one step further in its Fall/Winter 2021 collection and reflects on the obsession that today's society has for pretending to be always perfect. “The setting represents the urge to always be camera-ready,” they explain on a campaign that perfectly reflects the current collective lifestyle.
Meanwhile, in their proposal for Spring/Summer 2022, they show that leather is not only valid for the winter season, experimenting with new textures and colours that we do not usually see associated with this material, such as electric blue and baby pink. A chapter that will lead to an exciting project of which they give us a sneak peek. “We are working on a very exciting upcycle collection where we will reconstruct existing pieces and turning them into coveted luxury pieces”.