Always ahead of her time, the Chinese designer Anna Yang founded her brand Annakiki 10 years ago, when the industry and our society were not yet ready to normalise concepts or techniques like 3D printing or cutting, let alone the creation of garments in digital universes, but where she already had a futuristic vision for her brand. Over the years, it has come to a point where these concepts are not only appreciated but also in demand, which explains the growing and unstoppable popularity of Annakiki in the last few years.
Having presented her collections as part of the Milan Fashion Week calendar since 2017, being the first brand to present an AI-empowered collection, receiving recognitions such as the ‘Chinese Label of the Moment’ by Camera Nazionale della Moda, and with offices in Italy and China, Annakiki has all the elements to become the brand of the moment. Yang bases the concept of Annakiki on a duality represented by the two n's in the name; in the logo, one is a reflection of the other, just as the present is reflected in the future, fashion in technology, and reality in surrealism.
In this conversation, Yang tells us about the concepts behind her collections, how the unique circumstances of the last few years have impacted her design processes, and what we can expect from Annakiki in the future.