“I felt that the current eyewear space was very generic and sincerely boring,” says Tony when asked about the rationale behind his most personal project, Ameos
. A brand that emerged in response to an obsolete and homogeneous market that lacked personality and passion. “Ameos aspires to put emphasis on our unique qualities that make us different and stand out,” he adds. Their impressive collections defined by colour and materialised in Italy, where each pair is manufactured by hand and from where they are distributed to the world, are the result of crystallising everything that makes us special and different from others while feeling empowered. “Our message is to be yourself and stop caring what other people think by finding your inner joy,” he explains about their new campaign, which has just been unveiled.