Yes, the global pandemic has given me time to review and arrange my upcoming collection. And the opportunity of being a winner of the Global Talents Digital contest was a wonderful moment for my brand.

The creative process begins after I have seen the materials that are available. Then I can start making moodboards and sketches.

Indonesian culture is about a layering shape and paying attention to detail for a sophisticated look. Inspired by sailing vessels which become a sort of defence fortress, it symbolizes the human anxiety towards the future’s technological advancements. It reminds me of Pirates of the Caribbean and The Hunger Games: Mockingjay.

Yes, deconstructed, asymmetric, messy are the details that I used to tell powerful visual stories.

Two years ago, I studied at a fashion institute and learned about the concept of ready-to-wear. Then, I went to India for a study tour where they use the concept of sustainability. And in the Indonesian Fashion Chamber (IFC), the fashion organization that I belong to, they always continue to campaign for sustainable concepts and ideas. The point is that the Earth is more uncomfortable than it was twenty years ago, so I decided to be part of the solution through upcycling and recycling.

I think denim is easy to be part of my brand's DNA. It carries the concept of sustainability because recycling is part of its design strategy. Any kinds or variants of denim can be used to make patchwork.

Making projects out of denim or getting involved in sustainable projects are the challenge in my daily life. Everyone can make projects out of denim, but being different from the rest is the main point that I must work on.

The situation of the Covid-19 pandemic prompted us to be creative. We don’t want overstocked products to become a problem in the future, so androgynous design is a solution.

I think it’s a good idea for the evolution of the fashion industry. I think everybody is aware of the importance of digital streaming. The fashion industry will move so fast.

I hope someday, people in every country in the world will know my brand and it will be easier to get the products. My brand going global is my goal.