Stefano, Vincenzo and Tatiana are the three co-founders of the brand, and each of them sustains a different pillar of the company. Their union leads to the creation of a probably very successful brand, as it unites some of the basics principles of what not only youth but also the fashion industry and the environment are claiming nowadays.
Àlea, the name of the brand, comes from Latin, and it literally means ‘taking a risk,’ which is exactly what these three entrepreneurs have done in the complicated scenario we’re living in. They have taken that into consideration by putting sustainability at the forefront of their philosophy. The industry has been thinking about a necessary change for way too long, but it seems that now, it has become a real urge.
But how will they approach this need? Basically, by reusing dead stock, producing garments with organic materials and following a trans-seasonal strategy to reduce the production of clothes over the course of a year – which is probably the most talked-about issue lately. As they say, “if a recently born brand like Àlea can afford the costs of totally green production, that could be possible for big Maisons as well.” They are brave, confident and ready to take part in this radical change that not only the fashion industry but our society at large needs.