Delicate and soft like Shakespeare’s words. Ambiguous in its sexuality and structure. Airam Sacul is a new balance of its own in the fashion world. With the mind set in a uncertain future, this is a brand that wants to be known in the street haute–couture field. With the ‘made not in China’ as a premise, you will be able to experience with all your senses the uniqueness of a thirty years old fabric, along with silk’s pastel colours. Let your wardrobe open for this warm breeze and feel, for the first time, how energising monochromatic pieces can be.
Lucas and Maria met in a fair. Lucas was automatically drawn to her and thought starting a brand would be a fun way of spending time together, plus his more traditional way of seeing fashion matched with the one of Maria, who understands the current trends and the mechanics of the game.
We use high quality fabrics to try to make clothes that are sown with extra care and that suit for the real world.
Spain used to produce a lot of local clothing that started being replaced by Chinese businesses, the dying breed of the seamstresses are old ladies, most of them have already retired. They are the ones we want to work with, and they are hard to get their hands on. Also, the relaxed vibes we enjoy in Spain are probably the reason we are not scared of using so many warm colours.
The palette is also the result of conflict, by the means of elimination and diplomacy. For example, Maria wouldn’t have used maroon but loved a light blue, and Lucas missed some khaki green and because of that he wouldn’t have done so much pink.
We choose the fabrics by elimination; since our tastes are different we discard each other’s picks till we get to the final selection and take care to find providers with top notch fabrics made not in China.
Well, this collection would be silk.
That is definitely our aim, but we need more ex haute–couture seamstresses at our service and a couple few years before we can claim such a thing.
Well, that’s what we were try to figure out, when we first started the brand we pictured a mid–age dandy gentleman and a young trendy girl. The aim is merging both styles in an elegant manner.
We just don’t have the need or drive to produce in mass and rather make more unique garments. We also work with limited rolls and might not be able to guarantee the fabric will still be available. Some of our rolls are over 30 years old.
Well, he or she could check some of the quality fabrics’ prices and it will be easy for them to understand the term ‘luxury’. You might not understand the difference between 30% cashmere and 100% cashmere, but you will surely feel it when you put it on.
Just wish us good luck in this shady business!
