Amit and Eyal intensively share and feed their revolutionary hunger to merge the craft and culture of the Middle East with high-end streetwear through ADISH, the Hebrew word for ‘apathetic’ they’ve appropriated in an ironic way. Fashion as a medium does, not only in theirs, but in our eyes as well, provide an entrance into influential spheres. It can, and in this case it also beautifully does, carry a political message as well as it functions as a socio-political commentary and a tool to make a statement. The cultural significance of fashion is not negotiable, and ADISH is both literal and metaphorical honour to tradition and culture.