Every day, week, and month, we have a short debate to make, collect and edit all ideas for the ongoing projects at that time. It can include an idea for the main collection as well as a very tiny agenda. Every crew can talk about anything, from design, sales and customer service. It’s a totally open system because if we set limitations and just consider reality as a priority above all else we can’t work and imagine.
The most important point is that when we design, we also focus on the marketing and the styling from our own sensibility at the same time. The first step consists of gathering everyone’s inspiration for the new collection or some creative project and do brainstorming. If the concept is set, we think and experiment more with it – and with other concepts related to the main one. Next, we communicate with our inner selves and connect with these experiences lived. Then, we start designing, making the story, and living in the concept of the new collection. That makes us speak with one voice as a team.