You needn’t be Sherlock Holmes to know that this was coming: Dior has finally announced that Guitarricadelafuente joins the family as a new House ambassador. The Spanish singer and songwriter first caught the world’s attention with La cantera (2022), but it was Spanish Leather (2025) that really made his career take off. Before embarking on a successful tour (he’s just performed in Argentina, Chile, Mexico, Peru, and is back in Europe for a packed season festival), Álvaro Lafuente attended the latest Dior show by Jonathan Anderson, and even appeared in a playful video for the Maison directed by renowned fashion commentator Loïc Prigent.