Annyeonghaseyo & bonjour from Paris! We’re waking up in the French capital to a new Chanel campaign, starring none other than Maison ambassador and global superstar, Jennie. Shot by Craig McDean at the gardens of the Palais Royal, this Fall/Winter 2025 Pre-collection campaign is delicate, sophisticated, and plays with opposites and contrasts — just like the collection.
“The 90s have always spoken to me. Not just the fashion, but the mood and the spirit. I love how women in rom-coms from that era felt strong and vulnerable at the same time. There’s a playfulness in how they dressed and such a perfect mix of feminine and boyish, it’s romantic yet preppy, and that’s something I love incorporating into my own style,” Jennie comments.
This collection is all about that: wide shoulders and big, cocooning wool and cashmere coats are styled with more day-to-day pieces like tank tops and jeans. Fitted leather jackets or two-piece ensembles have a perfect balance between femininity and masculinity. And carry-all bags contrast with the more kawaii, heart-shaped or embellished bags, elevating each look to new heights.
“I love how this collection plays with shapes, like the broad-shouldered black coat or the black double crêpe corset inspired by a men’s waistcoat,” the singer adds. “These are strong pieces, but they still feel elegant. Wearing masculine silhouettes with feminine details reminds me that you don’t have to choose one or the other, you can be both, and that’s powerful.”
