Mario Sorrenti, the legendary fashion photographer behind some of the most iconic images in fashion, travels to Lake Como to capture the Chanel Cruise 2025/26 campaign. Set against the scenery of the Italian lakeside, the collection radiates la dolce vita through relaxed silhouettes, refined tweed, and a playful array of garments that merge sophistication with effortless ease.
A few weeks ago we were under the universe of Matthieu Blazy, presenting his debut collection for Chanel, with a sense of modernity and a fresh offering that was better than we could ever imagine. As a lot of people would say, “We don’t have time to stop," and this same sense of freshness and modernity is what describes the latest campaign of Chanel. The Dolce Vita lifestyle takes over Chanel’s Cruise under the lens of Mario Sorrenti, capturing that encounter between timeless allure and elegance.
Spotted in the campaign, the latest drop brings all the Lake Como energy: ecru tweed coats cinched over draped swimsuits, sun-kissed yellow denim sets topped with silk camellias, and striped cotton polos, giving us a sailor moment. As the day transitions, the narrative shifts toward evening with runway-debuted pieces: sculptural black lace and supple leather dresses that inject a notable degree of opulence into the collection. The final styling is completed by raffia totes, high-shine patent mules, and the mini CHANEL 25 bags, presented in chic, saturated colourways, making them the perfect match for the outfits.
The CHANEL Cruise 2025/26 collection is available in boutiques.
