Chanel continues to reinterpret N°5, the fragrance that transcends perfume itself. After an initial chapter in 2021, when the Maison unveiled an exceptional High Jewellery collection inspired by Coco Chanel’s visionary Bijoux de Diamants creations from 1932 — including the 55.55 necklace, crowned with a 55.55-carat diamond of extraordinary purity — the project transformed the timeless fragrance into a true jewellery emblem in celebration of its centenary success.
Now, five years later, that transformation evolves once again: N°5 becomes a sculptural expression of gold and diamonds through remarkably glamorous creations, including an adjustable choker necklace, a bracelet adorned with white, beige, and yellow gold, as well as new yellow-gold versions of a bangle, ring, and single earring — reaffirming Chanel N°5’s timeless ability to redefine femininity across generations.
As precise and delicate as the craftsmanship behind this jewellery may be, the French Maison’s choice of Loli Bahia as the face of this new era feels equally intentional. A Gen-Z icon who embodies a wide spectrum of female expression, she is certain to resonate deeply with her generation.
Inspired by Gabrielle Chanel’s lucky number, this launch presents timeless diamond classics through a modern and sophisticated lens, emphasising the bold evolution of the House’s heritage while blending sensuality, elegance, and innovation into a collection designed to embody both enduring luxury and the spirit of the future.
