The campaign captures the essence of contemporary womanhood: a life in motion, expressed through style and practicality. Both artists, deeply connected to the maison, navigate the bustling streets of Manhattan and the focused energy of a studio. This fusion of '90s nostalgia and modern dynamism perfectly encapsulates the spirit of the Chanel 25, a bag designed for the woman who lives life on her own terms.
The Chanel 25, as presented through Dua Lipa and Jennie, transcends the traditional handbag, becoming an extension of their individual styles and lifestyles. Dua Lipa, with her love for the '90s and her on-the-go lifestyle, highlights the bag's functionality and freedom of movement, emphasising its ability to hold her essentials while reflecting her personal energy. Jennie, a long-time brand ambassador and often called "human-Chanel", echoes this sentiment, praising the bag's adaptability and comfort for everyday use, whether for travel or work. Both artists, through their candid testimonials and the campaign's visuals, showcase the Chanel 25 as a perfect blend of elegance and practicality, a testament to the House's ability to reinterpret its iconic codes for the modern woman.
The minimalist photography of David Sims, combined with Gordon von Steiner's music video-inspired film, creates a cohesive narrative that highlights the bag's versatility and timeless appeal. The choice of Dua Lipa and Jennie, both influential figures in the global pop scene, reinforces the bag's connection to a generation that values individuality and movement.
