For Bvlgari, the idea of an icon has never been fixed. It shifts, evolves, and gains meaning over time through the people who embody it. That perspective sits at the heart of Reborn Series, a cinematic project that explores transformation as a personal journey.
Built around the voices of five global ambassadors, Zendaya, Damiano David, Liu Yifei, Priyanka Chopra Jonas, and Anne Hathaway, the series approaches iconography from an intimate angle. Each chapter reflects on moments of change, doubt and growth, allowing authenticity and self-determination to guide the narrative, and the focus is on how identity is shaped through experience.
These personal stories naturally resonate with Bvlgari’s most emblematic collections, including Serpenti, B.zero1, Tubogas, Divas’ Dream and Octo. Long linked to ideas of renewal and continuity, these designs echo the series’ central theme of constant reinvention. Heritage is not presented as something static but as a foundation that adapts while remaining recognisable.
Directed by Chelsea McMullan, Reborn Series weaves together archival footage, everyday scenes and quiet moments of reflection. From Zendaya’s creative spaces to Anne Hathaway’s more intimate New York setting, from Damiano David’s artistic freedom to Liu Yifei’s contemplative calm and Priyanka Chopra Jonas’s global outlook, each episode offers a distinct view of what it means to feel iconic today.
