We know your feed has been blessed by Jacob Elordi's face on multiple occasions during this past year. No matter the context, the event or the movie, he's most likely there. But this time, there's a very special reason for us to see him again: Jacob has just been named the new face of Bleu de Chanel.
Stepping into the role previously held by Timothée Chalamet comes as no surprise, knowing Jacob established himself as one of the most stylish men in the industry. His outfits when running errands or those iconic airport shots speak for themselves. So if this feels like a natural fit, that's because it really is. He already appeared alongside Margot Robbie in the Chanel N°5 campaign, and the house was clearly not done with him. Between Heathcliff, Nate Jacobs, and Frankenstein's creature, Elordi has spent the last few years building exactly the kind of brooding, magnetic presence Chanel had in mind, described as "a modern, instinctive masculinity and a spirit that favours individuality over convention".
Shot by Karim Sadli, the campaign imagery is minimal, precise, and very Chanel. He now joins a roster that includes Pedro Pascal and A$AP Rocky, as the house continues to build its menswear world with intention under Matthieu Blazy. The full campaign drops in May, and we already know it's going to live on our screens for a while.