It's impossible not to think of Euphoria when we see glitter, face gems or metallic eye shadows. The looks from the show have gone so viral on social media that they have become a much-needed cultural reset, as makeup has finally been given the importance it deserves in art and cinematography. With the support of film and television studio A24, who have previously worked with makeup artist Donni Davy on other projects such as the Academy award-winning film Moonlight, and the creators of Euphoria, the Half Magic Beauty brand goes much further, emphasising the eyes as the central axis of the line. We find eyeliners and also highlighters or face gems, everything you need to create a glamorous makeup, but also a more discreet one for the day, and that's where the magic lies. Watch their first teaser featuring celebrities such as playwright Jeremy O. Harris or singer Sasami to get to see what kind of looks you can try and recreate!