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Are you in London this week(end) and looking for something to do? Seek no further, as streetwear designer Gosha Rubchinskiy is launching his first perfume on October 8th at Dover Street Market. It wouldn’t be Gosha if he would not make this launch a special one by visually translating the scent of youth and freedom through photography in The Perfume Book. Gosha’s eau de toilette is an art piece and therefore deserves to be presented amongst many other Dover Street Market events this week that you can’t miss.

The streetwear part of fashion did not have a scent created for the culture and lifestyle yet, which is why Gosha Runchinskiy collaborated with Comme de Garçons on providing not only this unisex fragrance, but also a collector’s item. The classic rounded bottle, a homage to historic Russian perfumes, and the wooden cap, inspired by the raw materials of skateboards, embodies the smell of skating on a summer day.

Before indulging in this sensory experience on Saturday, we recommend you to also take a look at the rest of events that take place at Dover Street Market the coming days. Like the Comme des Garçons Printer Matter installation on Thursday the 6th of October, next to the launch of Luncheon No.2 Autumn 2016 and David Hicks Scrapbooks.

Sanne Nooitgedagt

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