Demna’s Balenciaga has earned a distinct reputation for its shock marketing and ability to surprise the public through collaborative collections, which consistently challenge fashion norms. By blending irony, functionality, and luxury in provocative ways, the House’s partnerships are less about commercial synergy and more about cultural commentary, virality, and disrupting expectations — as seen in collaborations like the Fortnite capsule or their now-iconic Crocs, which took the irony of luxury to new heights.
Balenciaga is once again surprising us with its latest capsule, this time in collaboration with Lamborghini. The super sports car brand, renowned for its high-performance engineering and breakthrough design, is a global symbol of automotive luxury. First revealed as part of the Fall 2025 collection and officially launched on May 21st, the collaboration celebrates both brands’ shared commitment to innovation and their bold approach to design. This capsule seeks to merge Lamborghini’s automotive aesthetics with Balenciaga’s signature codes of exaggerated volume and high-concept minimalism.
The campaign, photographed by Stef Mitchell, features models styled in key pieces from the capsule and Fall 2025 collection, set against the Lamborghini Revuelto — as if the car was another high-fashion, unconventional cast of Balenciaga. Honouring the race style, key items include motorsport-inspired leather jackets, layered trompe-l’œil shirts, graphic hoodies, and limited-edition reinterpretations of Balenciaga’s signature bags, now branded with the Automobili Lamborghini Shield.
The launch is accompanied by immersive global events: sculptures by German artist Yngve Holen, Lamborghini driving simulators, and virtual reality experiences that further blur the lines between fashion, technology, and performance. In this capsule, supercar precision meets streetwear nonchalance — and once again, we’re left wondering: is this fashion or something more?
