In 2016, a young Alba Farelo chose to pursue her greatest passion, music, stepping away from a career in fashion design. Yet the Spanish artist has proven to be a true cultural chameleon, orbiting back into fashion and collaborating with other creative sectors on numerous occasions. A decade later, Dsquared2 has announced Bad Gyal as its new Global Brand Ambassador, celebrating values they clearly share, including unapologetic self-expression, confidence and individuality.
“We’ve always drawn inspiration from the raw passion and individuality of performers, and Bad Gyal is the embodiment of that,” say Dean and Dan Caten, the brand’s founders and creative directors. “Magnetic on stage and fiercely confident off it, she perfectly captures the Dsquared2 attitude.”
As Global Brand Ambassador, we will likely see Bad Gyal, a voice of her generation, leading upcoming international campaigns and representing the brand at key global events, in a partnership where the concert arena and the runway become one.
“Dsquared2 has always stood out to me for the way they mix raw edge with pure elegance. Becoming a part of the Dsquared2 family is a true honour and I can’t wait to share all the looks with everyone!!!,” Bad Gyal has shared.