August Royals
When Love Fades

What about love makes it so appealing to artists? Even more, many of them feel somehow more inspired when it fades, almost disappears. Because, let’s face it, the hype you feel in the beginning ends up dwindling and transforming into something else — sometimes it’s boredom, others it’s despair, others it’s frustration. August Royals sings precisely about that fleeting moment where you realise you’re not in love anymore in his new song, Skintight Crazy.
Speaking about his latest single, the American artist states: “This is a song that captures the lingering effects of letting go of a relationship, realizing you’re in love with who they were and not who they are anymore. It’s a song recognizing the highlight reel of love while being aware that's all it is, a highlight reel. For a hopeless romantic, you’ll always have the what-ifs.”
The main issue with this is that, a lot of times, it’s both parties that feel this way but don’t know how to act properly — should they discuss this? Should they try to find a solution? Have they tried already and maybe should let go? August explores all of these in the lyrics when he sings: “I kinda wanna let go / Kinda wanna let go / But you got me on a tightrope baby / Such a pretty lady / With your skintight crazy / Kinda sorta hate me / But you / You don't wanna let go.”
This new single, the second by August Royals this year after a pretty silent 2024, comes with a music video starring himself and depicting a couple that, despite some seemingly happy moments, known that it is all coming to an end. Meandering through the streets of NYC, these young characters find themselves on the verge of splitting up and parting ways. And sometimes, even if it hurts, it’s the wisest decision.
Words
David Valero
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