The duo designer Xiaoyu Zhang and Min Li graduated from Central Academy of Fine Arts in 2012 and established the conceptual jewellery atelier Yvmin straight after their graduation. Self-described as a “body decoration lab,” the duo captures poetic romances with jewellery as the main carrier for self expression and combine untraditional materials and experimental methods to come up with sublime bijouterie. The images capture model Chen Xue welcoming the New Year as she is photographed riding a large-scale rabbit sculpture. The New Year serves as a transition between Chinese zodiac signs and with 2022 coming to an end, Yvmin tributes the Year of the Rabbit in their new campaign.