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The Vitaly team, led by Zack Vitiello present Source Material – their latest editorial visualising the industrial process of steel recycling. In today's fashion landscape, jewellery has become more than just an accessory. It's a way to express oneself and make a statement about individuality. No brand understands this better than Vitaly, the Toronto-based experimental jewellery studio creating unique and innovative designs since its inception in 2011.
Vitaly's commitment to sustainability and ethical sourcing has not gone unnoticed. Leading the way in sustainability and ethical sourcing, each and every piece in the collection is made from one hundred per cent recycled stainless steel. As fashion lovers become more conscious about the environmental impact of their purchases, it's no surprise that sustainable and ethically sourced products are becoming increasingly popular. Vitaly’s jewellery is authentically sourced from car parts, skyscrapers and varied machinery creating jewellery pieces that are timeless, impactful and eco-friendly.

Vitaly’s ethos is to make sure their designs are inclusive, sustainable and experimental, championing creativity and self-expression. A philosophy constantly reflected in their creations. This time round, Vitaly’s summer offering features a series of minimalist, yet intricate designs that can be worn in any setting, from a casual day-out to a formal evening. The result is a collection that is both bold and understated, perfect for adding an edgy touch to any outfit. The pieces are designed to be stackable, allowing wearers to mix and match to create their own unique look.

Check out the Source Material campaign now to get your first look at Vitaly’s upcoming releases. New models teased in the Spring/Summer campaign include the: Veil, Grin, Bliss, Deposit and Frost. As always, the collection is genderless. The full collection will be released in a number of different drops through Vitaly’s website.

Nur Rezai-Mah
Creative Direction
Zack Vitiello 
Alexis Belhumeur
Campaign Film
Samuel Olaechea
Photo Assistants
Raphael Nikiema + Marius Desbiens
Light + Digital Tech
Fredrick Robitaille (Le Far)
Beauty Lead
Juliette Morgane (Folio)
Hair Assist
Vincent Bergeron (Apart Studio Folio)
Make Up Assist
Karine Poirier (Humankind)
Tashi Gurmey
Assistant Stylist
Rue Yi
Art Direction
Primera Ng
Set Design
Primera Ng + Zack Vitiello
Production + Casting
Scott Mc Donald 
Product Imagery
Bryan Lockyer
Charles (Another Species) + Emma (Folio) + Mansour (Folio) + Tian Gao (Elite)
PR Agency

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