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We've talked a lot about Vitaly in recent months. Their unique personality and their commitment to experimental jewellery devoid of gender labels and stereotypes (in addition to their collection of environmentally conscious eyewear) have won us over. And it is precisely its commitment to innovation and continuous renewal that now leads the brand to reveal its new visual identity, featuring a contemporary wordmark and accompanying logo, the Glyph. The new collection is available from today and you can see all the details here.
Last year they celebrated their 10th anniversary, after having established themselves in the international market thanks to their own brand identity and a firm commitment to the jewellery revolution. Having collaborated with Ugly Worldwide and having made their pieces authentic coveted heirlooms, Vitaly is now up for a rebranding that involves a new logo reveal, packaging changes and hardware changes to signature pieces. This demonstration of their ability to adapt themselves to new times shows that they always want to go one step further, surpassing themselves and showing that there are no limits in the creative field.

We recommend you immerse yourself in their Instagram profile, turned into a blank canvas with which to welcome this new chapter for the brand. A very effective and interesting strategy in which we can see the first clues of this promising stage that is about to begin, and that makes the Glyph a symbol of Vitaly's future, one that is genderless, inclusive, and sustainably produced with one hundred per cent recycled stainless steel. J Balvin, Grimes or Olivia Rodrigo are some of the many talents who have already opted for Vitaly wearing their spectacular pieces. As well as brand new pieces being released, the spring collection also sees signature Vitaly pieces such as the Riot, the Integer os the Frenzy, among many others, reworked with significant hardware changes to showcase the new Glyph logo. Welcome to the new era of Vitaly!

David Alarcón
Feng Jiang
Creative Direction
Zack Vitiello + Joe Cornfield
Campaign Film
Joe Cornfield
Steph Major
Stylist Assistant
Bulgun Bulia Puteeva + Kai Jackman
Makeup + Nails
Lisa Kolmakova
Makeup Assistant
Matthew King
Jasmine Merinsky
Hair Assistant
Jordan Giang

Elyssa Skode
Set Design + Photo Assistant
Judy Gu
Assistant Camera
Colin Outridge
Scott Mc Donald
Production Assistant
Bronte Martin
Art Direction
Primera Ng
Malikeena, Rayul, Emre Onol, South Lab, Robin Lochmann, Somesh Das
Charlie (Next), Danielle (Humankind), Hubert (Dulcedo), Natasha (Want), Tashi (Next), Trevor (Want)

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