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Creating an enveloping and colorful atmosphere, Versace Jeans Couture now unveils its Spring/Summer 2022 Denim campaign by drawing inspiration from the playful patchworks and a youthful and DIY spirit. Betting on a relaxed style that suits everyone by adding a personal stamp to garments once we put them on, denim takes on a new dimension and a grungy attitude, with vintage-inspired stonewashes and remastered patchwork styles. And they have collaborated with creatives from around the world to bring to life the campaign and the visual piece with which they are now presenting their new release.

The emerging photographer duo from Denmark, Maria and Louise Thornfeldt, captured the stills with their signature soft treatment. And London-based filmmaker Roberto Colombo has directed the film, immersing us in an intimate and introspective world where everyone is free to be and express themselves the way they feel. Just look at the interesting selection of prints that the collection offers us, proving that Versace Jeans Couture always strikes a perfect balance between attitude, functionality and design.

David Alarcón

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