The Aygo – Toyota’s most accessible car since its first launch back in 2005 –, has attracted a number of style-conscious buyers due to the vehicles youthful and fun character. Releasing in just 5,000 cars, the special Takahashi-designed vehicle has elevated the Aygo’s status to a must-have for those seeking to express their individuality.
Tadao Mori, Toyota Motor Europe’s Head of Styling Design, noted that working with a fashion house was different from their normative ideas, pushing Toyota to consider new approaches to the design and engineering process. An exciting journey for Toyota, the collaboration has welcomed the opportunity to explore new ways of looking at colour and ideas for making everyday details more interesting and unexpected.
When talking about the collaboration Jun Takahashi has expressed that working alongside Toyota was a profound experience, “It was my first experience working on a car and with Toyota being such a prestigious and innovative Japanese brand, it came with deep emotional meaning and significance,” he said. “Fusing together two contradicting elements, or worlds, is exciting for me. Both the materials and how we supplied the colours differ completely from clothing collaborations. Cityscapes inspire colours that feel typically Undercover, blending in with everyday life but questioning convention if you look below the surface. I believe we have a design that is still very much Undercover while working in harmony with the city. I drive my own car every day and recognise the significance colour can have.”