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If an artist wants his musical project to work, he must have previously defined his identity or differential factor compared to other creatives, but also pay attention to what the public demands and listens to. And that does not mean following trends, but taking into account the audience and knowing their tastes and preferences. Swiss Malaysian pop artist Timur does that on her debut single Not a Criminal. A song that comes along with a music video, with its electro-pop sound being influenced by K-pop acts like Blackpink and 2NE1.

Not a Criminal
exudes strength and energy, more necessary than ever at the moment we are living in. A catchy rhythm, a choreography that we are sure we will soon see go viral on social media, and a plot narrated in an audiovisual format that allows us to delve into this last single. This new release has many positive points that show that the artist has started very well in her musical career. Confidence and vitality are some of the emotions that this new track gives us.

Born and raised in Malaysia and the United Kingdom, having studied ballet and also an array of musical instruments, Timur now embarks on her musical path with determination. Now hired by prominent Malaysian record label KRU Music, their plan is to catapult the singer into international stardom. And if we delve deeper into this new single, we see how Not a Criminal has been penned by a team of Swedish writers, further reflecting that worldwide diversity. “I put my own personal flair on each of my songs and hope that it will be well-received. I hope that everyone out there can be supportive of my musical journey and continue to be interested in everything I have in store,” says the artist.

David Alarcón

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