Goetze is a menswear designer based in Berlin, a city with a strong and influential past. "In Berlin the consequences of the division and reunification are something one feels on a daily level. It’s an atmosphere of continuous becoming. Before the reunification, both sides of the city were isolated in very different ways. In the past twenty years we have been witnessing a radical shift from Berlin being isolated to becoming a major actor in global politics and arts. The city’s particular history rarely allows it to meet its expectations, often stemming from comparisons to other cities that have had a more continuous and less disrupted development. This scattered identity, revealing itself in the notorious underdressing in military and sportswear and the casual formality of cultural entrepreneurs, is something that naturally resonates in my work," explains Sissi, the designer.
The difficulties experienced when creating her label –straight after graduating– are coming from different aspects in the process of development. "The industry is not necessarily welcoming to young businesses. Even gaining access to basic resources like fabrics or trimmings of your choice can be challenging at first due to certain minimums manufacturers require. Finding reliable production sites is another challenge, finding a sales agency that is interested to work with you seems almost impossible at first, and basic communications don’t get the attention they need because one’s head is spinning with the organisational hurdles that need to be mastered. As a result, finding a pricing strategy that works for both my company and the buyer is an ongoing struggle," highlights the emerging designer. "Since I founded my company, I pay utter attention to the qualitative execution of my designs. I work with production sites in Poland and Germany with which I have an extraordinary good relation. All fabrics and materials are manufactured in Europe."
Since the creation in 2007 of Berlin Fashion Week and the additional support from the institutions, the evolution of the fashion scene is clearly noticeable. "When I founded my label in 2011 there was a spirit of taking German fashion design more seriously, which resulted in a support of young local designers by the German press and state institutions. Since then many labels have emerged in Berlin. When it comes to production, communication, and quality, labels are definitely more professional now."