Alexander McQueen

Embroideries of wild flowers, beaded embellishments and especially Celtic plaid prints show the homage that creative director Sarah Burton payed to the late designer’s Scottish heritage. The collection combines fantasy floor-length dresses, knitted from wool lace, and rough leather biker jackets that are decorated with studs. Beautiful handwork created pieces from haute-couture quality almost make you want to put these ready-to-wear clothes in a frame.

Balenciaga

For his second collection at the fashion house, Demna Gvasalia decided to take a risk by combining Cristobal Balenciaga his signature fabric silk organza gazar with the synthetic stretch fabric Spandex. With the latter, he encased the entire lower body of his models in a range of bright colours that suited the floral printed dresses and skirts. By also bringing back the oversized silhouette, Gvasalia reinvented with this collection some major trends of the past.

Céline

Phoebe Philo clearly understands what real women need and thus her designs actually require no further explanation. Oversized tailored jackets or coats are worn on top of flowing kick flares with perfect colour combinations. Every look is combined with a classy frame bag, some big enough to carry all your belongings. This collection has a range of clothes that allow the Céline woman to go anywhere she needs, with which the brand successfully shows that beautiful fashion doesn’t have to be complicated.

Gucci

Alessandro Michele is not the man that uses one source of inspiration for his collections. Vintage 20th century pop culture references, relics of the renaissance, an opening look with big 70s glitter framed shades — he uses it all. The collection is associated with the word phantasmagoria: the elevated patterns, fairy tale chiffon dresses (some fragile and deliberately aged) and floral ruches are like a dream and surprise you in an odd way.

Hood by Air

Shayne Oliver understands that even the most simple designs are important — polo’s, oxford shirts and hooded blazers are printed with slogans like “hustler”, “wench” and “realness”. The traditional wall street suiting is reworked by using button-downs as halter neck tops and backless blouses, still leaving space for HBA signature elements: zippers, bold logos and dismantled tailoring. Some brand decisions might be hard to understand by many, but they are creative for sure.

Loewe

Jonathan Anderson’s collection depicts an outdoor environment, you can almost smell the fresh air on a bright summer day. This feeling is enhanced by raw edges and fringes, the use of linen and burlap, patchwork and plissé and jersey and leather. Loewe chose for one, flared silhouette in its SS17 show, also hinting at the Spanish heritage with balloon sleeved blouses and shawls tied around the shoulders.

Louis Vuitton

Sophisticated clothes that are on the line between practicality and experimentation is what describes Louis Vuitton’s latest collection best. You will think twice before deciding to wear Nicolas Ghesquière his tailored suits to the office, because of the unconventional gaps in the shoulders and open backs. Amongst the asymmetrical draped pieces with hip and midriff cut-outs were also wearable sweatshirts, printed t-shirts and skinny lace pants.

Marc Jacobs

In his SS17 collection, Marc Jacobs elevated ordinary items by combining them with high aspects of his collection. That is to say, camouflage and denim fabrics worn with metallic A-line coats, a cardigan with feathers at the shoulders, the use of snakeskin and a lot of holographic sequins. He spiced up hoodies, bags and shoes by embroidering illustrations of artist Julie Verhoeven on them, with as ‘showstopper’ the silver snakeskin coat with a Verhoeven design on the back.

Rodarte

A honey-toned colour palette with pollen-shaped embroideries and a clear emphasis on flowers can only be derived from an inspiration in bees. The Mulleavy sisters created a collection with beautiful evening looks that have poufs on the shoulders and refined details on every inch of the cloth. The bodice decoration on the show-closing gowns that is perfectly in line with the overall concept of the collection will make you feel the queen of the bees.

Stella McCartney

She is an absolute leader in sustainable fashion and creates wearable clothes without ever using fabrics like leather or fur. This season she communicated her message via printed slogans that say “Girls Thanks”, and “No Fur, No Leather”. The silhouette of her designs in SS17 is focused on emphasising the feminine waist without looking uptight or uncomfortable, thanks to the use of cotton and a wise way of dividing volume proportions.