In line with Fashion Week Berlin, the Soto Store Berlin celebrated the launch of its collaboration with Paris-based DJs and designers Kitsuné, who are touring select Berlin stores with pop-up installations of their latest collection. And so, on July 2nd, Kitsuné Tour the Stores hit the Soto Berlin for an evening of live music, honoring the Kitsuné Soleil Mix 2 and partnering up with Soto’s in-house label, Le Berlinois.
The event proved to be quite a crowd gatherer on Berlin’s Torstrasse, where fashionistas, young and old, gathered with cool beers to shop and enjoy the casual electro beats of Kitsuné’s Jerry Bouthier who stood behind the turntables infront of the Soto Store. Kitsuné’s pop up-store stood incased in old window frames, beckoning visitors with its urban design which aims at producing timeless, premium casual wear for men and women. Since it was established in 2002, Kitsuné continues to make a name for itself with durable ready-to-wear fashion with a modern attitude.
The collaboration itself was right in line with the store’s philosophy, working with international underground designers and so to infuse men’s wear with innovative and urban approaches. Founded in 2010, SOTO offers notable brands such as Acne, Thom Browne, Our Legacy, and Adam Kimmel, and young labels including Barbour, Dries Van Noten and BLK DNM.
The event’s mix of fashion and live, smooth electro beats against the backdrop of a sultry Berlin summer evening created a relaxed and intimate atmosphere, cooly ringing in the beginning of Berlin’s Fashion Week.