Featuring a range of seventeen unique designs crafted with a focus on sustainability, using a combination of cutting-edge techniques and traditional craftsmanship, this launch is one more example of the direction fashion must take as part of a learning process in which big companies learn from those who go a step further in terms of sustainability and environmental awareness. This sum of forces is capable of creating surprising results, with which we can all learn and which also allow small brands and designers to raise their voices and publicise their interesting personal projects.
“With the partnership with H&Mbeyond., our goal has been to give more visibility to the upcycling world because we are convinced that upcycling should become part of the strategy of every fashion brand,” says Ettore Carfagnini, co-founder of Revibe, about his latest collaboration with H&M’s Innovation Hub. This collection is exclusively available online
, and the starting point for its creation was a question Revibe threw to its international community of emerging designers from the fashion industry: How can an unused garment be transformed into a fashionable it- piece?
It was then that the custom-sized H&M shirts, rescued from their returns' stock in Berlin, were carefully deconstructed and crafted into a seventeen-piece range of authentic upcycled garments. You can find out all the details about the collaborative process here
, in which inclusivity was also a fundamental pillar from start to finish featuring sizes from XXS to XXL with relatively accessible pricing.