Taking us behind the scenes of the brand and telling us the whole story of how Racer Worldwide
was created, the team behind this intrinsically connected to the Gen Z brand share their thoughts, experiences and opinions in a very interesting documentary/podcast series. Its founder Mihhail Zigadlo
, who started the brand when he was only 16, talks with some members of the team to continue exploring the history of this fashion brand that is committed to young talent and fights to decentralize the industry by taking not only the influence but also control and ownership.
They are Vadim Stupakov (team member since day one, production manager), Nikita Kudrjavtsev (one of the first customers of the brand, currently production manager), Ekaterina Shekhovtsova (one of the first customers of the brand, former support manager, currently member of the Creative Department), Jüri Belov (member of the Creative Department, producer and photographer) and Kristofer Kamberg (member of the Creative Department member, YouTube manager, videographer). After sharing the first part of the documentary under the title How to start a fashion brand at 16?
, now they present the second episode, Should you start a fashion brand?
You can watch it here