The idea behind Bad Bitches Don't Cry was sparked by a Selling Sunset episode in which Christine Quinn, a notorious Girlboss villain, stops crying after being reminded that tough women do not cry. Priyanka related to this line because of a Grade 9 Guidance Counsellor who once told her that she would never be successful. Although the experience was initially traumatic, Priyanka quickly realised that she would not let anyone discourage her, and with hard work and determination, she could overcome any obstacle.
In the music video, Priyanka showcases her progress in the Pop Music scene with stunning choreography and fashionable couture. The team responsible for creating the cinematic universe of Taste Test, Caroline Torti and Hallowed Grounds Productions, will be working with her once again. The video emphasises Priyanka's growth in the industry.