The last time we travelled to Porto for Portugal Fashion was in March 2022
. At that time, the fashion week was celebrating its 50th edition with a successful event. But also with some important absences such as Marques'Almeida
, one of the best ambassadors of Portuguese fashion that has gone back to the catwalk this season. Designers such as Ernest W Baker
, David Catalán
or Luis Onofre
, some of the projects that generate the most expectation each edition, have also not wanted to miss the great fashion event in Portugal. An event that owes much to its director, Monica Neto, and its head of communications, André de Atayde, as well as to the very complete team of professionals who get international press and buyers.
Even international designers such as the world-renowned Ágatha Ruíz de la Prada
have joined the program, expanding the platform's horizons and demonstrating that more and more professionals are looking towards this fashion week, making it an essential event on the global agenda. The incorporation into the program of the designer from Madrid, well-known for her vibrant colours, is part of a new initiative with which Portugal Fashion wants to celebrate those brands that produce in the country. By inviting different brands whose production takes place largely in Portugal, Ágatha Ruíz de la Prada opens a new chapter in the history of the platform that bears the name of Made in Portugal Special Guest, which could give much to talk about in the future editions.
Nor have they been missing the collections created by young designers and the ones led by African creators under the Canex project, in some cases inserted in the Bloom catwalk dedicated to emerging creatives. Being one of the main strengths and differentiating factors of Portugal Fashion, its promotion of African talent continues to gain strength in a calendar in which the presentations of designer fashion and commercial lines achieve perfect balance.
But if there is something that we must highlight from this latest edition of Portugal Fashion, it is its commitment to bringing fashion to the street. Seeking a new way of communicating adapted to the new times, the organization has been able to take advantage of one of Porto's great legacies, architecture and its incredible locations, making some of the most emblematic locations in the city the backdrop for its fashion shows. From the Mosteiro de S. Bento da Vitória and the Museu de História Natural e da Ciência da Universidade do Porto to the Palácio da Bolsa, the Oficina do Ferro or the impressive and recently renovated Mercado do Bolhão. More than 40 shows and presentations with 66 designers and brands have taken place in just four days, and we are now highlighting the works that have caught our attention the most.