Innovate the world of sports because they believe you can live life to the fullest and maintain a healthy lifestyle. And we come here to ensure that. It was back in 2013 that OneFit was founded in The Netherlands by Serge Brabander and Camille Richardson who, curiously, met at a trip to Barcelona organized by the company where Serge was CEO at the time. Camille is a professional basketball player and sports have always played a huge role in his life. Serge has a huge passion for running and after founding OneFit, his passion even increased further passed just running.
“The idea of starting OneFit came to us when we realized that many people give up on fitness three months after signing up for a gym membership and then being stuck on a long-term subscription. We wanted to create a flexible solution and, even more importantly, make fitness more fun and therefore, easier to persist”, say the entrepreneurs.
One could say that OneFit is the most flexible way of experiencing sports, helping people commit to working out for the longer term by providing lots of options per week, which keeps them motivated and inspired. Your OneFit app is your passport to all locations and to discover your new favourite classes. Try indoor climbing, dancing or boxing in the nearest park or around the corner from your work. You can either search by location, date or workout. Anywhere, anytime. “We want to cover all types of people, and our mission is to make their sport lives a lot easier and more fun to whatever extent”, they explain.
“We strongly believe that working out together is an important element on keeping people motivated. And from a product perspective, we have a strong focus on the social elements of working out”, continue Camille. You can easily invite your friends to your favourite classes through the app or simply pause your membership during the holidays.
To explore, have fun and, above all, have a quality sports experience is the motto of the brand, which is currently running in Amsterdam, The Hague, Utrecht, Rotterdam, Cologne, Hamburg, and now in Barcelona and Madrid as well, where they have 400 centers between both cities. Barcelona was chosen as the first city in which to operate within Spain with the intention to expand throughout the whole country. “We chose to start in Barcelona based on a few key variables that looked extremely good in Barcelona, like size, number of partners, the diversity and the nature of the people who live in the city. The reaction from the public in the city was so positive. And, of course, we will continue working to respond to the needs that users have in the city to make OneFit every day better for them”, the founders tell us.
OneFit is simple to use. You can register on their website and then download the app on your phone. The fixed monthly fee is 59€ for thirty days, and it allows you to do up to two check-ins per day in more than one hundred and fifty gyms and sports centres in the city. “After some iterations, we came to our current membership model where you can combine an enormous amount of activities for a monthly fixed fee”. In addition, as for the launch, the app offers a thirty-day free trial to fully dive into the experience.
It seems as if there is no excuse left so as not to try this ground-breaking app, but moreover, we got the chance to interview three OneFit users in case you were still hesitating. They are photographer and painter Maty Chevrière, actress, singer and poet Isabelle Sacchi, and communication and marketing specialist David Luis Fernández.
