It is incredible to see how some of its flagship products, to which they add small modifications, manage to respond quickly to the demands of the new generations and continue to have millions of followers all over the world. About this success formula, we asked Jacobs, who has worked with
New Era for over 12 years and looks after the go-to-market process of making a commercially viable product which is on trend. “We draw inspiration from multiple sources to keep ahead of the trends each season such as social media, catwalk shows, and street style to name a few, which keeps our vision straight ahead looking at what ’s next to come,” he says.