Launched in 2020 and devised by Internet artist Don Hanson, the art space operates as a virtual gallery making online exhibitions easily constructible for artists and curators. With over 30,000 visitors the project has established a vast community from more than 120 countries. What makes New Art City festival unique is the fact that each artist can invent art spaces beyond the bounds of reality, being able to develop the virtual counterpart of conventional exhibitions.
Throughout the festival, multiple art disciplines can be explored, such as animations, virtual spaces, 3D music videos, and audiovisual applications created with different types of technology. Regarding the topics issued by the artists, the inspiration was also obtained by recent events, for instance, isolation caused by the pandemic and the development of a social media addiction addressed by artist American Jackie Turpin. Also, some artists like Andrew Blanton, Sebastian Batali and Aditi Raja have created a collaborative 3D audiovisual composition with the help of visitors called Antiphon, which takes place on March 22.