GUP stands for Guide to Unique Photography; it literally offers an inspiring and informative insight into conceptual photography from all over the world. They started the New book
series as a catalogue to feature the 100 best emerging photographers from the Netherlands in order to give them a platform and the attention they deserve.
The New 2017
book is available online
in 4 different covers, but each one holds the same content: total of 420 pages covering all kinds of photography styles, ensured to leave you surprised every time you turn over a new page. The additional exposition of the work can be seen until the 29th of January 2017 in the Art’otel