Casey Cadwallader, Mugler’s creative director was the first to share the campaign video on instagram starring Amaarae, Shygirl, Eartheater and Arca. Together, the rising stars worked with producer Ashland Mines to create an exclusive campaign anthem – a reimagined version of Stardust’s 1998 hit Music Sounds Better with You. “It had to conjure a bit more of Manfred Thierry Mugler’s time, and it had to be a bopper,” says Cadwallader when speaking to Vogue.
The star-studded music video, features a brilliant cast of icons, artists and friends of the brand, from Sora Choi to Imaan Hammam, and Mariacarla Boscono. Directed by Torso and styled by Haley Wollens, the music video encapsulates the collection’s spirit, and celebrates Mugler’s long association with music, performance, theatricality and subculture. The music video also confirms the collection’s official launch date – May 11th.
The landmark partnership embodies the very essence of the house of Mugler; high glamour and daringly irrepressible style. Founded by Manfred Thierry Mugler in 1973, Mugler pre-empted themes of body positivity, gender fluidity, transformation and confidence that dominate the fashion scene today. The collection serves as a representation of the Mugler world today, and explores the intriguing ways in which Cadwallader has twisted and reinvented the House to make it innovative and relevant for a new generation.
Manfred himself was involved at the initial stages of the collaboration together with Cadwallader and the house of Mugler. “I was determined that this collection be true Mugler, The details and quality of every piece had to be exactly as we do them, and I wanted to showcase the energy of Mugler, which has always been about clothes that allow for personal liberation. You can be so many different versions of yourself in Mugler,” says Cadwallader when presenting the collection.
Every piece in the collection serves a tribute and collectable of a moment in history for Mugler. The collaboration includes menswear, womenswear and accessories perfectly catered to cross-gender styling. When it comes to tailoring, the collection’s silhouette stays true to Mugler’s big shoulders and tight waists, and ode to curves and confidence. Alongside the contemporary designs, the collection will also include a series of very special limited-edition archive remakes, central to Mugler’s role in the glory years of 80s and 90s catwalk drama. Expect LBDs, dressy separates, crystalized pieces, nude-illusion jeans with spiral lycra inserts, and Mugler’s signature bodysuit – a bestseller of Cadwallader.